Venturebrand - Brand Identity

Agency: Phil Heys Design

Context

Venturebrand is the brainchild of industry leaders, Mary Say, Tom Lovett and Damian Symons, proven builders of agencies, teams and brands. Its a brand strategy agency, designed to help brand teams, and investors to innovate, acquire or reinvent their businesses. They bring brand knowhow and a venture mindset.

Solution

Venturebrand wanted to emphasise the 3 things they do well - innovate, aquire, reinvent. As such I created a V symbol at the beginning of the wordmark with 3 down strokes. This device, and it’s angles can be utilised within the visual language. The brand identity system combines to create an optimistic and positive future focused language. At the heart of the colour palette is the ultimately uplifting colour orange. The photographic style utilises images taken during the morning golden hour, the epitome of optimism, a new day, new possibilities.